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A weekly show giving you the latest news and updates in the social media and online marketing world. Hosted by Green Umbrella Marketing Ltd
Episodes
Thursday Sep 17, 2020
Thursday Sep 17, 2020
Welcome to live lunch!
This week it was just a few of the GU crew talking about Facebook advertising, Twitter updates, SEO, Branding and more.
Here are the snippets:
- Business Development and Facebook advertising. Organic vs paid
- Targeting and Facebook advertising
- Using Facebook advertising to promote events/geographical filters/interests
- ROI on Linkedin and daily budget much higher than FB
- Emojis in FB ads - there's a time and a place
- Social media is instant - but newspapers and magazines still works but harder to calculate ROI
- Twitter updates - making the platform more inclusive - easier access and usage
- D&I and social media, auto captions and subtitles - apps and tools to use
- SEO and accessibility - business development - Alt tags
- Websites and branding
- Changing your brand for your marketing - If you have the budget invest in your brand from the start and think about consistency!
- Using different shades/tones within your branding for more flexibility
- You have to sell yourself and your services
- Take your time when launching a business!
- Reassurance marketing
The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon! https://www.facebook.com/GreenUmbrellabiz
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