The Social Snippet Show
Gill Stewart | WALX UK | Live Lunch Catch Up

Gill Stewart | WALX UK | Live Lunch Catch Up

September 18, 2020

Welcome to Live Lunch!

Gill Stewart from WALX UK joined the Green Umbrella crew for Live Lunch this week. We talked about how they've had to do business differently over the last few months and how they've shifted their marketing efforts to suit - as well as what they have planned for the future!

 

Here are the snippets:

- Introduction to Gill and Walx

- What did they do during lockdown?

- Virtual events and get together, etc.

- Corporate Walking programmes

- They've had so many more enquiries since lockdown as people are walking more and discovering new things

- Power of Poles has become really popular

- Understanding how to "Walk well"

- What is their marketing strategy, and how has it changed since lockdown?

- Digital marketing is huge, but there is still a place for more traditional methods

- What kinds of walks they do. Cream tea walks, pub walks, total body walks, etc.

- Franchises. It was a big learning curve, but the guidelines and guidance they give to their people really helps them grow their businesses.

- How user-generated content is great for Walx

- Walx is a covid secure business, and it's important to show that - Health benefits of walking

- Exercises you can do at your desk

- Walx truly is a community as well as an exercise business. It's a gym without walls in more ways than one. Everyone is there for each other and people who start out as customers quite often go on to train to be instructors.

 

The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon! https://www.facebook.com/GreenUmbrellaBiz

What’s New in Social Media | Facebook advertising, Twitter updates, SEO, Branding | Live Lunch Catch Up

What’s New in Social Media | Facebook advertising, Twitter updates, SEO, Branding | Live Lunch Catch Up

September 17, 2020

Welcome to live lunch!

This week it was just a few of the GU crew talking about Facebook advertising, Twitter updates, SEO, Branding and more.

 

Here are the snippets:

- Business Development and Facebook advertising. Organic vs paid

- Targeting and Facebook advertising

- Using Facebook advertising to promote events/geographical filters/interests

- ROI on Linkedin and daily budget much higher than FB

- Emojis in FB ads - there's a time and a place

- Social media is instant - but newspapers and magazines still works but harder to calculate ROI

- Twitter updates - making the platform more inclusive - easier access and usage

- D&I and social media, auto captions and subtitles - apps and tools to use

- SEO and accessibility - business development - Alt tags

- Websites and branding

- Changing your brand for your marketing - If you have the budget invest in your brand from the start and think about consistency!

- Using different shades/tones within your branding for more flexibility

- You have to sell yourself and your services

- Take your time when launching a business!

- Reassurance marketing

 

The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon! https://www.facebook.com/GreenUmbrellabiz

Susan Tracey | Lifeworks | Live Lunch Catch Up

Susan Tracey | Lifeworks | Live Lunch Catch Up

September 15, 2020

Welcome to Live Lunch!

This week we chatted with Susan Tracey from Lifeworks Consulting about the Discovery Insights personality profile she'd recently done with Christina.

Snippets include:

- Introduction to Susan and what she does

- Jungian Psychology

- Christina's love of spreadsheets

- The value of meaningful compliments

- Comfort blankets - what helps you feel prepared in your job.

- The importance of good communication and understanding how others want to be communicated to.

- Organisation skills and styles - The benefits of using this type of profiling to help you work within a team and also with clients

- Using profiling to help identify your ideal client

- Understanding different sales styles - There are no right answers, everyone is a mix of a number of styles and why the feedback on this type of profiling is so important.

 

The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon! https://www.facebook.com/GreenUmbrellaBiz

What’s New in Social Media | Canva, Instagram, QR Codes and More | Live Lunch Catch Up

What’s New in Social Media | Canva, Instagram, QR Codes and More | Live Lunch Catch Up

August 25, 2020

This week we talked about Canva updates, Instagram updates, QR codes and paid online Facebook events.

Snippets include:

  • Canva updates - you can now schedule to you social profiles
  • Paid events on Facebook - As part of the drive to help small businesses, you can now monetise your events on Facebook.
  • Instagram updates - The home feed now has suggested content and Name Tags have been replaced by QR codes
  • QR codes - are they making a come back? We've seen them being used for virtual queuing, menus and on the end of presentations so you can connect socially to someone
  • Reels - Are brands embracing it yet?
  • Group analytics - you can now get in-depth analytics on posts in your groups
  • BLM - We talked about a great project being launched by an old colleague of ours - Linkedin
  • Do you check your SSI score? What do these scores really mean, and are there better ways to get yourself known on Linkedin? Would paying for premium help?
  • Stats of the week from Amanda

The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon! https://www.facebook.com/GreenUmbrellabiz

What’s New in Social Media | Meet Some More of the GU Crew | Live Lunch Catch Up

What’s New in Social Media | Meet Some More of the GU Crew | Live Lunch Catch Up

August 24, 2020

This week we introduced more of the GU team, talked about Instagram Reels, WordPress updates, how to come up with blog topics and how to stay productive in this warm weather!

Here are the snippets:

– The latest changes to Reels in Instagram

– Updates on TikTok data privacy concerns

– Website and new Wordpress updates from Mark

– The importance of building your social media following – Getting started with blogging

– Giving your brand a character

– Bringing your brand to life through storytelling and narrative

– How to come up with ideas for blog topics

– Blogs v Podcasts

– How much time do UK consumers spend on social media (and other stats!)

 

The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon! https://www.facebook.com/GreenUmbrellaBiz

Charles Jones | Event Photography | Live Lunch Catch Up

Charles Jones | Event Photography | Live Lunch Catch Up

August 21, 2020

This week on Live Lunch we talked all things photography with event photographer, Charles Jones, from JPAD UK.

JPAD UK is based in the heart of England and offers a bespoke photography service with a focus on premium quality photography supported by world-class service.

Here are the snippets:

- Intro to Charles

- What has Charles been doing during lockdown? Charles talks about how he's been helping people, blogging, networking, keeping in touch with his clients and keeping his community going.

- What's next for Charles as things start to reopen?

- How Charles uses Instagram for his work with dancers and cheerleaders. What games he's been playing on there, what he's been showcasing, what themes he uses.

- Charles talks about the equipment he uses on a shoot - Businesses should have professional photos for websites, headshots, etc., but there is a huge place for off the cuff phone photos as well. Helps you be more "real"

- What are Charles's favourite photography apps?

- TikTok and Reels - Does Charles use these and is there a place for them in a business like his?

- What does Charles need as a brief when going to a photography shoot, and how does he make sure the client's vision becomes his vision within the constraints of what is achievable?

 

The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon! https://www.facebook.com/GreenUmbrellaBiz

What’s new in Social Media - Voice messages, Creator Studio and more | Live Lunch Catch Up

What’s new in Social Media - Voice messages, Creator Studio and more | Live Lunch Catch Up

August 4, 2020

Welcome to this episode of the Social Snippet Show!

It's just the Green Umbrella team this week, and we're talking about what's happened in the social media world over the last couple of weeks, what's new, what's being testing and what's being glitchy!

 

Here are the snippets:

  • Using Streamyard for going live in multiple places. Plus how you can customise it for your brand.
  • You can now pin up to 3 comments on Instagram. This is great as an engagement tool, and could be used for things such as competitions
  • Instagram carousels are getting more traction than single images and can be used in various ways.
  • Voice messages on Linkedin - These are getting more and more popular and are a great way to stay in touch with people.
  • Audio is really big right now, and we're seeing a rise in podcasts again.
  • Using Loom videos is a great way to send a little how-to video to someone.
  • Facebook Creator Studio - what you can do with it and how it can help you plan your social strategy
  • Facebook pages feed! Where has it gone and what else is glitchy at the moment.
  • Glitches mean we need to have a strategy outside of social media, for when you can't rely on it working properly
  • There has been a brilliant government publication about keeping your social media and online presence accessible. Using hashtags correctly, the right emojis, alt-tags on images, etc. It's worth going back to your website and making sure you have alt-tags on all of your images
  • Make sure you do a mini audit of all of your social media headers and avatars. Image sizes change frequently, so what fitted a while back, might not fit now.
  • Kindness diaries - drop a random note, text or voice message to someone you haven't seen for a while and check in with them.

 

If you enjoyed this episode, head over to our Facebook page every Thursday at 12noon for Live Lunch and you can catch up with the team there! https://www.facebook.com/GreenUmbrellaBiz

 

Rhonda D’Ambrosio | Mental Health and Mindset | Live Lunch Catch Up

Rhonda D’Ambrosio | Mental Health and Mindset | Live Lunch Catch Up

July 28, 2020

Rhonda D'Ambrosio, Founder of Mental Health In Recruitment, joins us this week to talk about the subject of mental health and mindset, and the launch of her new mental health initiative.

 

Rhonda is a champion for workplace wellbeing and is the creator of the self-help tool Titanic Thinking, she is also a long time advocate of flexible working/flexible working practices in order to improve mental health and subsequently peoples lives and business.

 

Mental Health In Recruitment supports the recruitment Industry to drive positive change to the understanding of mental health issues in order to improve lives and improve business.

 

Here are the snippets:

  • Launch of the Kite programme
  • Mental Health in Recruitment - The work Rhonda has been doing
  • How to deal with overwhelm
  • Fears about going back to work in the "new normal"
  • Prioritising our own mental health
  • Brain chemistry - What is happening when you feel anxious, scared, overwhelmed, etc.
  • Men's mental health - Why it's important for guys to get talking
  • Ego and anxiety
  • The Titanic Thinking model
  • Understanding why we feel the way we do
  • Rhonda's wish list for Mental Health in Recruitment and the work she does

To learn more about Rhonda's work for Mental Health in Recruitment, click here: https://www.mentalhealthinrecruitment.org/

 

The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon! https://www.facebook.com/GreenUmbrellaBiz

What’s new in Social Media with the Green Umbrella Marketing Team | Live Lunch Catch Up

What’s new in Social Media with the Green Umbrella Marketing Team | Live Lunch Catch Up

July 21, 2020

Catch up with the Green Umbrella Marketing Team as we talk about what's new in social media this week and what we've all been up to lately.

This week, Jane has completed couch to 5k, Christina is fed up of people getting popular sayings wrong and Mark and Amanda are excited about the Lions Rugby tour in South Africa next year.

 

Here are the snippets:

  • What's new in Linkedin. Is it becoming more like Facebook? (5:30)
  • Linkedin is getting more personal. People are sharing their stories more and sometimes that can really work well for you. (13:00)
  • Streaming to multiple platforms at once using Streamyard (15:10)
  • How do you get the most out of a great piece of content? You've created a great live stream, what opportunities do you have to repurpose it on other platforms? (18:30)
  • Teasing people ahead of a big event using social media and email drip campaigns. The Rugby Lions tour was a great example of keeping the audience interested while in lockdown and then building up the excitement ahead of the announcement of the tour. (19:35)
  • Using AIDA and back to basics marketing. There is so much uncertainty around at the moment that perhaps the basics are needed to draw people back in. Finding out what people need and keeping your marketing slow and measured as we come out of lockdown so you don't spam people. They will only buy when they are ready. (24:00)
  • TikTok - who uses it, who is it aimed at and why you should consider it for your business (30:25)
  • TikTok ban in certain countries is speeding up the release of competitor platforms such as Reels (35:15)
  • If your demographic is on Tiktok, then you should definitely consider marketing on there. (38:15)
  • Facebook hashtags are making a comeback. How to use them in your posts and making sure you go back and add them to old posts to get extra exposure. (42:25)
  • Hashtag research using Instagram. Instagram is a great place to see how popular a hashtag is and to get ideas of new ones to use, and Instagram analytics is a great place to see if the ones you are using are working. (46:24)

 

If you enjoyed this episode, head over to our Facebook page every Thursday at 12noon for Live Lunch and you can catch up with the team there! https://www.facebook.com/GreenUmbrellaBiz

Karen O’Mahoney | Copywriting Tips from 20+ years in Marketing | Live Lunch Catch Up

Karen O’Mahoney | Copywriting Tips from 20+ years in Marketing | Live Lunch Catch Up

July 14, 2020

Karen O'Mahoney from Market Energy is an experienced Marketer who has spent over 20 years working with a variety of brands. Karen works mostly with clients within the AV industry, and has been a firm partner of Green Umbrella Marketing since we launched ten years ago!

In this episode Karen shares some fantastic tips on how she approaches Copywriting as well as giving us some insider knowledge of how the AV industry is responding to the current pandemic.

 

Here are the snippets:

  • Pam asks Karen how she turns around a blog so quickly, especially when it's a technical subject she might not know that much about
  • Emily asks how Karen comes up with blog titles
  • Amanda mentioned getting the tone and language right when writing for others
  • Christina asks how the AV industry has changed during the pandemic
  • Christina asks what innovative new things Karen has seen recently
  • Don't get hung up on word count, just get writing
  • Mark asked what changes have had to be made when going into different markets.

The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon! https://www.facebook.com/GreenUmbrellaBiz

 

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