The Social Snippet Show
Should You Implement An Email Nurture Sequence?

Should You Implement An Email Nurture Sequence?

May 24, 2020

Let’s get real – creating an email nurture sequence is not one of the most exciting marketing activities in the world. That said, it is also one of the best ways of keeping your database working for you! There are several things to consider when you’re putting a nurture sequence together, but I’m going to try and keep this as succinct as possible. So, with that in mind, let’s just cover some of the core things you need to understand before implementing this type of email marketing campaign.

In this episode, Christina answers the following five questions...

  1. What is an email nurture sequence?
  2. Why would I use this email marketing strategy?
  3. Where should I start with email nurture sequences?
  4. What should be included in an email nurture sequence?
  5. What else do I need to know about email nurture campaigns?

 

The Social Snippet Show Is Back In Business!

The Social Snippet Show Is Back In Business!

May 21, 2020

After a 13 month break, The Social Snippet Show is back!

In this episode, Christina not only explains where we've been hiding and why but also what's changed since you last heard from Green Umbrella Marketing since the last episode as well as why we're resurrecting the show now and what to expect in future episodes.

Facebook Blackout | Google Analytic Changes and more in this week’s show

Facebook Blackout | Google Analytic Changes and more in this week’s show

March 25, 2019

FACEBOOK BLACKOUT

Did you survive the Facebook/Instagram Blackout of 2019? Sounds like we're not safe yet. 

Post from Mari Smith:

Uhoh--friends, I'm hearing of suspicious activity where people are able to log in to other users' Facebook accounts.

As a precaution, you might want to immediately do the following:

Go to settings > Security and Login:

1. Change your password. (Ideally 12-15 characters long, cryptic, upper and lower case, special characters and numbers. If you can remember your password for anything, it's not strong enough. Use a password manager!)

2. Log out of all sessions.

3. Set up two-factor authentication, if you haven't already.

4. Review your list of Authorized Logins and remove any that are no longer applicable.

5. Enable alerts about unrecognized logins. (You'll get an alert when anyone logs into your account from an unrecognized device or browser. But if you have 2FA set up, they won't be able to get in. I'm not kidding, I get multiple email alerts every day for password resets. Unreal!)

6. Set up 'Choose 3 to 5 friends to contact if you get locked out.'

I think that's it for now.

Clearly, the #FacebookBlackout2019 has wreaked a bit of havoc!! Best take control of your own account security, if you can.

 

FACEBOOK ROLLED OUT THREE NEW AD METRICS

"...We will replace the single relevance score with three new relevance metrics, update how we calculate potential reach, and remove some other metrics that are used less often.   Read the full article here. 

 

TWITTERS NEW CAMERA LOOKS A LOT LIKE INSTAGRAM

Swipe left and take a picture or video or even go live on Periscope. Twitter today introduced a revamped version of its camera that’s designed to promote more sharing of photos and videos on the text-centric network.  Read more here. 

 

MORE FACEBOOK FEATURES ARE COMING TO INSTAGRAM

Soon the Facebook ecosystem will all be one!  Apparently, they are now testing "Facebook Watch" version in Instagram. Instagram may allow you to chill and watch videos together with a friend. " Read more about this test here.

 

GOOGLE ANALYTICS SPLIT INSTAGRAM & STORIES

Found in the wild, but it now looks like Instagram regular traffic and Instagram stories are now being split on your Google Analytics report.  Have you seen this?  What sort of traffic do you get from Instagram?

 

TOOL OF THE WEEK - DECKROBOT

If I was a Powerpoint user then this looks amazing!  It is a plugin for Powerpoint that makes your slides look rather awesome.  (See video below for a demo on how it works).  Visit product hunt here

LATEST NEWS: LINKEDIN AND TWITTER RELEASE NEW PODCASTS AND MORE..

LATEST NEWS: LINKEDIN AND TWITTER RELEASE NEW PODCASTS AND MORE..

March 13, 2019

FACEBOOK BUSINESS FOLDER UPDATE

Facebook Messenger update - business messages are now getting delivered to a "businesses" folder instead of direct to the inbox 😳

I see this having big implications on Chatbot message open rates.

These are not messages TO your business, these are messages you receive FROM other businesses to your personal profile now getting filed away under a "Businesses" header.

LINKEDIN INTRODUCE JOB SEEKER INSIGHTS

LinkedIn expands Job Insights to show top paying jobs in the U.S., U.K., and Canada.  This is a job seeker tool which is very money motivated, but, as a recruiter, it is important to be aware of the tool.  LinkedIn has also updated the Salary Calculator.   Read the article here. 

 

YOUTUBE CRACKS DOWN ON GIVEAWAY RULES

YouTube has finally figured out that YouTubers are trying to manipulate the algorithm by increasing engagement via a free giveaway.  YouTube confirms (via tweet) that giveaways are OKAY... but not using a giveaway/prize to drive up a channel’s views, subscriber numbers, likes, or other forms of user engagement.  Read the article here

FACEBOOK LAUNCH LEGAL ACTION AGAINST COMPANIES SELLING FAKE FOLLOWERS

About time!  Facebook is finally putting their foot down and making a stand against the type of companies where you can pay $10 and gain 200 followers on your Facebook page.  So yes, Facebook has spotted the fake accounts, but now they are taking legal action against the real source.  Yippee! Read the article here

LINKEDIN LAUNCHES A PODCAST CALLED "HELLO MONDAY"

With podcasts rising in popularity, social platforms are now looking to get on board and boost their messaging in audio format. 
Hello Monday will be hosted by LinkedIn senior editor-at-large Jessi Hempel. Each episode will feature an interview with someone who has found success in their field and will be supplemented with data from the network's over 600 million members. and reporting on its community from managing news editor Caroline Fairchild."  

TWITTER ALSO LAUNCH A NEW PODCAST


I wonder how long it will be before Facebook launch a podcast?  Twitter's new podcast for business is called Character Count. "In each episode of Character Count, we will talk to the people behind some of Twitter's most interesting advertising stories. We'll ask how they built such effective campaigns and why Twitter's influential and valuable audience matters so much to them." Read more here. 

LINKEDIN ALSO LAUNCH TRENDING NEWS


You may have noticed a new section on the right-hand side of LinkedIn which is "Trending News".  Or Linkedin called it "What people are talking about".   I really like this idea and it is a fabulous new feature.  Well done LinkedIn!  Read the article here. 

 

FACEBOOK ADDED A SECRET DARK MODE FOR MESSENGER

If you prefer a "dark mode" screen, then you are in luck! With the latest update, you can now activate the dark mode screen on Facebook Messenger.  Here is how. 

TWITTER JUST GAVE ITS USERS MORE OPTIONS WHEN REPORTING A TWEET

Twitter's looking to improve its response to violations of personal privacy on the platform by adding a new option for users to specify the type of personal information being shared via tweet. We now have lots of options for feedback to Twitter when reporting a Tweet.  The full article is here

YOUTUBE NOW HAS "AR MASKS" OR FILTERS ON STORIES

You can only use the stories feature on YouTube if you have 10k subscribers or more.  I do wonder if they will change this in the future as this is very limiting for creators.  The new feature includes "AR Masks" which are SnapChat like filters.  So yes, YouTube is jumping onto the "Stories" bandwagon like everyone else. Read more and see the filters available here

GOOGLE INTRODUCE A "PINTEREST" STYLE FEATURE ON THEIR IMAGES

This is actually very clever. With Pinterest reportedly considering an IPO for later in the year, Google has this week taken a shot at the platform's core offering by announcing a new product discovery option which will enable brands to reach consumers who are searching via Google Images.  Watch out Pinterest... or did Pinterest already know this, which is why it is considering an IPO?  Read more. 

Tool of the week - Teleprompt Me!

Now, this is brilliant if you are looking for a free teleprompt app!  https://teleprompt.me/
There are now no excuses to get those videos up and running!

YouTube Implements a Strike System and we have new Instagram Stickers

YouTube Implements a Strike System and we have new Instagram Stickers

February 28, 2019

 

YOUTUBE IMPLEMENTS A STRIKE SYSTEM

YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules will first receive a warning — before receiving a strike — and the offending content will be removed, with no other penalty on the channel. Read the full article here. 

YOU CAN NOW APPLY FOR FIRST DIBS ON NEW TWITTER FEATURES

Would you be interested in getting a look at the latest Twitter features being tested before they were released to the public?

Well, you're in luck - this week, Twitter has announced a new application process for its beta test pool, which aims to "explore new ways to make the conversations you care about easier to read, understand, and join".  Read more here. 

LINKEDIN MARKETING PRIORITIES IN 2019

Are you planning to make LinkedIn a focus of your digital marketing efforts in 2019?  For those that are looking to get more out of the professional social network, it can be helpful to know what others are doing on the platform, and what they're looking to achieve with LinkedIn's tools. That's the focus of this new infographic from LinkedIn - the platform recently surveyed its members to get more insight into expectations, priorities and more, related to platform use. 

42 TWITTER CONTENT IDEAS TO KEEP YOUR AUDIENCE ENGAGED

I spotted this infographic on Social Media Today which was originally created by Postplanner.  There are some very cheesy ideas here, but there are also quite a lot of ideas that made me think "oh, I've not done that in a while".   Check it out here

Tool of the week 

This is a valuable tool for all social media managers, and it is free! 
The ultimate web clipper! Install Airstory in Chrome or Firefox. Use it to clip research, data points and other information you find online.
 

LinkedIn Changes Galore this week | Instagram and Twitter Updates

LinkedIn Changes Galore this week | Instagram and Twitter Updates

February 20, 2019

TWITTER - PREVIEW PROFILES WITHOUT LEAVING THE TIMELINE

I like this idea of simply tap to view the profile but you can still see your timeline.  This is not yet being rolled out, but it is being tested.  I hope they launch it soon as it will save lots of time.  Read the article here. 

LINKEDIN UPDATES RECRUITER PLATFORM 

Linkedin has now updated the AI for the Recruiter platform(s) to improve the matching process.  

From LinkedIn.... "Recruiters have told us they’re often frustrated by the need to jump from tool to tool. We’ve heard you. So we’ve put all of our core tools - Jobs, Recruiter, and Pipeline Builder - on a single platform. Once you create a project, you will be able to see the results from all your active sourcing channels - search results, job applicants, media leads - under the Talent Pool tab, and you can manage candidates from there."  Read more

LINKEDIN FINALLY ANNOUNCE NEW GROUP FEATURES

As you may recall, last year, LinkedIn launched a re-vamp of LinkedIn Groups which aimed to restore the platform's groups functionality back to its former glory.  It never happened, until now! 

  • Notifications for new group posts
  • Notification of group posts initiated by connections
  • HIghlight relevant conversations 
  • Post review and approval
  • Group cover images

Is this all too late?  Will these features encourage you to do more with LinkedIn groups? 
Read the article in detail here

 

INSTAGRAM BRING DM TO DESKTOP


Another step in the direction of a one size fits all platform. Spotted by code hacker Jane Manchun Wong, the update would provide more ways for users to engage with Direct messages, expanding the function's usage to beyond the app alone.  Read the article here

 

LINKEDIN ROLL OUT LIVE STREAMING 

This has not yet been released in the UK, but you will soon be able to live stream any video from the LinkedIn mobile app. Better late than never eh?

 

Tool of the week 

If you want to copy all URLs of your opened tabs in chrome or you want to open multiple URLs in chrome then this is the best tool to that will help you, whenever required.  Copy All URL's - Google Chrome Extension. 

 

In this week's episode, we also chat about MailChimp and the correct use of tags, as well as their direct mail service. 

Big Changes to Facebook as released during the summit last week and more..

Big Changes to Facebook as released during the summit last week and more..

February 13, 2019

BIG CHANGES TO FACEBOOK AS RELEASED DURING THE FB SUMMIT

BIG NEWS from the Facebook Communities Summit.

  • Coming soon: formatted posts for group admins. 
  • Search your group member request list
  • New ways to notify members of declined or removed posts, or when muting members 
  • Updates to the Admins Activity log 
  • Rollout update to mentorship in groups 
  • The ability for Page admins to respond to Instagram direct messages from their Facebook Page inbox
  • A Blood Donations feature that helps people sign up as blood donors
  • The ability to support nonprofits with a donation sticker in Instagram 

READ THE NEWSROOM BRIEFING HERE. 

YOU WILL KNOW WHICH FACEBOOK BUSINESSES ARE SHARING YOUR INFO! 

Facebook has taken some steps to prevent companies from recklessly using your data for targeted ads, but now it might put pressure on them to come clean. As of February 28th, Facebook's "why am I seeing this ad?" button will show who (if anyone) uploaded the contact info that led to a sales pitch. You'll know if it comes straight from the source, like a retailer, or if the company relied on an outside partner to gather the data.  Read more here. 

 

IGTV IS COMING TO THE INSTAGRAM FEED

IGTV is coming to IG Feed - Now it is possible to play IGTV videos longer than 1 minute via the Instagram feed and profile. When uploading a new IGTV video just select the appropriate option. 
I personally think that this may be due to the fact that no-one ever clicks on IGTV - so they are going to spread the word and put it into the regular feed.  (I may be wrong!).  Read the Mashable article here. 

 

SPOTIFY ACQUIRES GIMLET MEDIA AND ANCHOR 

This is Spotify's way of expanding their growth into the world of Podcasting.  With these acquisitions, Spotify is positioned to become both the premier producer of podcasts and the leading platform for podcast creators.  This development will certainly hurt iTunes and Sticher Radio!  The Guardian article is here. 

 

DO YOU STILL HAVE A FLICKR ACCOUNT?

Flickr announced plans to discontinue the free 1TB of storage space that was previously granted to users, restricting free users to only 1.000 photographs. Beginning Tuesday, February 5, Flickr will start deleting photos from accounts to bring them within 1,000 photos. Read the full details here. 

 

YOUTUBE EXPANDS IT'S EXPLORE FEATURES

I am rather excited about this new development.  As Google Plus comes to the end of its life we are starting to see more and more features appearing on other YouTube Channels, and YouTube is no exception.  YouTube is finally giving the less popular creators a bit of a voice!  Find out more here. 

 

GOODBYE MANAGEFLITTER! 

If you have been using ManageFlitter, Crowdfire or StatusBrew then your Twitter experience is about to change dramatically. Twitter has suspended these three prominent social media companies that enable clients to rapidly follow and unfollow accounts using the Twitter API. This is a popular strategy for increasing followers, but a practice that's largely seen as spammy.  Read the announcement here.

 

Tool of the week - Remove.bg 

This is wicked!  A free tool that lets you remove the background of an image automatically! Upload a photo, press a button and then download your new image (background free!).  It is just brilliant (and free!). 

Desktop tool - try it out here. 

SOCIAL SNIPPET SHOW | New GOOGLE MY BUSINESS FEATURES AND MORE

SOCIAL SNIPPET SHOW | New GOOGLE MY BUSINESS FEATURES AND MORE

February 1, 2019

NEW GOOGLE MY BUSINESS FEATURES

Local Business Owners... Google "recently made a few updates to Google My Business, so you can now share your service areas and information about your business via Google Maps and Search—so you can get found and tap into the many people searching for businesses like yours every day."  More Google Plus features are appearing in GMB all the time! Read the article here. 

 

TWITTER IS TESTING AN "ORIGINAL TWEETER" TAG

Twitter is testing a new tag that will make it easier to find posts from the original tweeter within a thread. Read the article here. 

 

A NEW TWITTER.COM IS COMING!

A new web version of Twitter with loads of new tools and features is rolling out to a select group of users. Are you one of them? If so, we want screenshots: - Some of you got an opt-in to try it now. Check out the emoji button, quick keyboard shortcuts, upgraded trends, advanced search, and more. Let us know your thoughts! See it in action here.

 

WHATSAPP EXPANDS FEATURES

WhatsApp expands features that were only available to Business accounts to the WhatsApp web and desktop client. These include quick replies from previously written responses and the ability to organize contacts or chats with coloured labels.  Read the WhatsApp blog release here. 

 

FACEBOOK IS PLANNING TO MERGE WHATSAPP, INSTAGRAM AND MESSENGER

This was BIG news and even found its way to the BBC last week.  It makes complete sense to merge all three instant messaging platforms and I am quite excited about the possibilities that lie ahead.  It will not happen overnight, but it will be great when it happens. Read BBC news article. 

Free online photo editor

Resize, convert, crop, compress, rotate, flip your images, photos or pictures online. It’s fast, secure, easy, and free. Click Upload Image to continue. Check it out here.

SOCIAL SNIPPET SHOW | FACEBOOK GET DOWN WITH THE KIDS….

SOCIAL SNIPPET SHOW | FACEBOOK GET DOWN WITH THE KIDS….

January 25, 2019

In this week's social snippet show we feature and chat about:-

1. FACEBOOK IS GETTING DOWN WITH THE KIDS

Over the last few years, Facebook has gone from 'cool app' to 'visual message board for family and friends', and with that shift, the platform has been gradually losing its appeal among younger audiences, with some reports suggesting that millions of teens are abandoning The Social Network entirely. Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. Read more

2. LINKEDIN UNVEIL NEW ADDITIONS TO COMPANY PAGES

This week, LinkedIn has announced the addition of several new company page functions, adding to the tools it released back in November.

First off, LinkedIn has expanded its job alerts system to help ensure that recruiters at specific companies you're interested in working for are aware of your interest.

LinkedIn's also adding a new dashboard which provides insights on employees at each company, which users will be able to access from a company page.  Read more

 

3. FACEBOOK UPDATES GROUP INVITES, REMOVING THE ABILITY TO AUTOMATICALLY ADD MEMBERS

This is a biggy! If you have been experiencing issues within groups, then this is why! It can be annoying to be added into a group and to have your News Feed invaded by random updates from discussions that you may actually have little to no interest in. This new change will affect some group member counts. If you've invited a heap of people to join your Facebook group, and you haven't seen those people active in your community, you could see your numbers decline.  Read more

4. IS SNAPCHAT STRUGGLING?

SnapChat is reportedly having some internal issues. The HR Cheif was asked to leave following an internal investigation last year and that had led to the firing of its global security head. Are the cracks starting to appear? Will Facebook win this war? Only time will tell.

5. FACEBOOK TESTS NEW OPTION TO SHARE EVENTS WITHIN STORIES

The new function - which is being tested in the US, Mexico and Brazil - will appear on the event page itself. When you tap on the 'Share to Story' option (within the share options for an event), you'll be able to create a dedicated Stories frame, with an event sticker, as shown in the second image above. I love this idea!

TOOL OF THE WEEK

With Stories Creator, a desktop browser-based tool from Buffer, you can create content for Facebook or Instagram Stories in batches.

Stories Creator is free and available via any desktop computer with a web browser. https://buffer.com/stories-creator

LATEST NEWS: INSTAGRAM INTRODUCE THE ABILITY TO POST TO MULTIPLE ACCOUNTS

LATEST NEWS: INSTAGRAM INTRODUCE THE ABILITY TO POST TO MULTIPLE ACCOUNTS

January 18, 2019

INSTAGRAM INTRODUCE THE ABILITY TO POST TO MULTIPLE ACCOUNTS
In my opinion, I think this is a backwards step for Instagram. It will be too tempting to post the same content to multiple accounts. It is highly likely that some of your followers will follow your other accounts, therefore they will see the same content over and over. #NotGood for the user.

YOUTUBE REMOVE THE ABILITY TO AUTO-TWEET VIDEOS
As of January 31st, YouTube creators will no longer be able to set up automated posts to Twitter. I am not sure if this is a YouTube decision or a Twitter decision, but either way, I think it is probably a good thing. Less automation on Twitter is always a good thing.

GOOGLE CHROME'S AD-BLOCKER WILL COME INTO EFFECT IN JULY 2019
This shows how forward-thinking Google is. Rather than let broader ad blockers rule the way forward, Google decided to create its own blocker, which would stop showing ads - including those owned or served by Google - on websites which were not compliant with the Better Ads Standards! Way to go Google!

TWITTER UPGRADED THE SCHEDULING FEATURE ON TWEETDECK
As YouTube remove the ability to automatically post your videos to Twitter, Tweetdeck (owned by Twitter) announced the ability to schedule videos and multiple images to the platform. Are Twitter finally investing in the platform? I am wondering if Twitter will revoke the "scheduling" API from other platforms such as Hootsuite etc in the future?

FACEBOOK TACKLE FAKE NEWS IN THE UK WITH NEW FACT-FIND SERVICE
Facebook is partnering up with Full Fact, a British charitable organization that focuses on fact-checking, to get rid of fake news in the UK, the company announced Friday. This is a continuation of Facebook's efforts to combat fake news, which the company ramped up after the 2016 election, but it's the first time the company has launched such an initiative in the UK.

Tool of the week - Juicer
Do you run networking events, training days or expos? If so then this new tool may just be what you are looking for? The posh name for this service is a "Social Media Aggregator", but we like to call it a "Social Media Wall". The service is free for up to two accounts and will display all your tweets, Facebook and Instagram posts that are using the same hashtag. Think "Twitter Wall" but not just for Twitter. Check it out
https://www.juicer.io/